New - FEATURES INCEPTION IS PROTEIN FIRST – Inception is formulated with animal protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal protein in their diets. At Inception, we ensure our first two ingredients are animal protein.INCEPTION CHICKEN FORMULA - Our Inception Chicken recipe contains chicken and chicken meal as the first two ingredients. Chicken is an excellent source of lean protein providing high-quality, essential amino acids, and t