From the Manufacturer Description The characteristic glow of neon signs can attract customers like nothing else, virtually burning your identity into the minds of potential and future customers. Neon signs can be left on 24 hours a day, seven days a week, 365 days a year...for decades. There is no light form in existence that has the visual impact of neon. Features Material - Sign is mounted on a unbreakable Black plastic backing. Effect - Attract customers with a lasting impression Cost Effective- Cool Quiet Energy Efficient - Uses Less Power